👋 Hi, I’m Rachel!
I'm a content writer turned marketer with an extensive background in B2B SaaS content strategy and execution.
I specialize in distinctive, story-driven content that resonates deeply with buyers—building trust, driving pipeline, and ultimately positioning brands as the default choice in their category.
Thanks for stopping by to check out my portfolio!
From Agile to Actionable: How Data is Transforming Digital Product Management
I wrote Glassbox’s all-time top performing content asset for lead generation, a definitive guide to agile data practices.
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Results
Surviving the FinTech Apocalypse: a Guide for Retail Banking Teams
Weighing in at over 8K words, this “survival guide” is stuffed with action items, exercises, real world examples, hot tips, SME quotes, and step-by-step instructions to help product teams at retail banks survive the brave new world of FinTech disruption.
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**Competitive buying guide** I developed a new product-led SEO strategy to rank for competitive branded keywords and scoop up high-intent traffic.
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Blog post revamps
My content strategy included a blog refresh, transforming outdated posts for a more general audience into industry-focused thought leadership guides. Revamped posts also included value-adds like a free customer journey mapping template.
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Cornerstone content
I wrote PathFactory’s two all-time top performing content pieces by pipeline and revenue influence: a definitive guide to AI-enabled content personalization for B2B marketing and a report on content personalization trends and best practices.
Next-Level Lead Nurture Building Manual for B2B Marketers
As part of PathFactory’s content distribution strategy, I repurposed a webinar into a lead nurture building guide.
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ASC 606 Compliance: Choosing a Commission Expensing Solution
I wrote a creative “travel guide” to commission expensing—a process so long and tedious for finance teams, it might as well be a cross-country road trip.
ASC 606 Compliance: Choosing a Commission Expensing Solution
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Results Spiff’s most widely read blog post of all-time
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The basics:
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👻 Please note: the majority of my portfolio is ghost written.
Let’s connect on LinkedIn!
<aside> 📌 Why should B2C have all the fun? McMansions, Jaws, the ice bucket challenge, cat videos—these were some of my all-time favorite content assets to produce.
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Please feel free to peruse the rest of my portfolio as well!
<aside> 📌 Over the past six years in B2B SaaS, I’ve developed blog posts of every variety, from SEO-focused mammoths to ghost-written thought leadership pieces and mid-funnel buying guides.
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<aside> 📌 Big assets are my jam—I’ve ghost written nine eBooks/virtual guides for four SaaS companies in two years.
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